APA Style
Zikmund, William G.. (1999).
Essentials of Marketing Research .
United States of America:
The Dryden Press.
Chicago Style
Zikmund, William G..
Essentials of Marketing Research.
United States of America:
The Dryden Press,
1999.
Text.
MLA Style
Zikmund, William G..
Essentials of Marketing Research.
United States of America:
The Dryden Press,
1999.
Text.
Turabian Style
Zikmund, William G..
Essentials of Marketing Research.
United States of America:
The Dryden Press,
1999.
Print.