APA Style

Zikmund, William G., Babin, Barry J.. (2010). Essentials of Marketing Research (4). China: South-Western Cengage Learning.

Chicago Style

Zikmund, William G., Babin, Barry J.. Essentials of Marketing Research. 4 China: South-Western Cengage Learning, 2010. Text.

MLA Style

Zikmund, William G., Babin, Barry J.. Essentials of Marketing Research. 4 China: South-Western Cengage Learning, 2010. Text.

Turabian Style

Zikmund, William G., Babin, Barry J.. Essentials of Marketing Research. 4 China: South-Western Cengage Learning, 2010. Print.