APA Style

Kotler, Philip, Armstrong, Gary. (2004). Principles of Marketing (10). New York: Pearson Prentice Hall.

Chicago Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10 New York: Pearson Prentice Hall, 2004. Text.

MLA Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10 New York: Pearson Prentice Hall, 2004. Text.

Turabian Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10 New York: Pearson Prentice Hall, 2004. Print.