APA Style

Kotler, Philip, Armstrong, Gary. (2016). Principles Of marketing (16). United State of America: Pearson.

Chicago Style

Kotler, Philip, Armstrong, Gary. Principles Of marketing. 16 United State of America: Pearson, 2016. Text.

MLA Style

Kotler, Philip, Armstrong, Gary. Principles Of marketing. 16 United State of America: Pearson, 2016. Text.

Turabian Style

Kotler, Philip, Armstrong, Gary. Principles Of marketing. 16 United State of America: Pearson, 2016. Print.